The most interesting collection starts with a point of view. Before specifications and complications, there is a simpler question: what do you enjoy looking at?
Consider the shape of the case, the way the dial responds to light, and the relationship between the watch and your everyday clothes. A quiet design can be just as expressive as an elaborate one.
Give yourself time. Compare proportions, return to the details, and notice which piece stays in your mind. Choosing well is a process of attention.
The Chronos journal